FREQUENTLY ASKED QUESTIONS

Questions about Google Ads management

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How much does Google Ads management cost?

You pay for two things: the advertising budget, which goes directly to Google, and our work. A one-off campaign setup costs €300 to €1,000, depending on the scope. After that you pay monthly for management and ad spend: for small businesses this is around €300 to €1,000, for larger businesses between €1,000 and €5,000.

Do I pay Google per click?

Yes. With search ads you pay per click. Google sets the price per click through its own auction, based on your bid and the quality of your ad. We are happy to explain how that works.

What does Google Ads deliver?

That differs per industry and per account. On average our clients achieve a return of 1:3 to 1:10: every euro of ad budget brings in 3 to 10 euros in revenue. We measure everything, so you see exactly what a customer brings in.

Why start with Google Ads rather than SEO?

With Google Ads you see results within a few weeks for a small investment. You also discover which keywords bring in the most enquiries or sales. If it works, we then invest in the search engine optimisation of your website in a targeted way.

What if competitors click on my ad?

In practice this rarely happens. Google filters invalid and duplicate clicks, so you do not pay for them. If you are still concerned, we can exclude IP addresses.

Is Google Ads right for my business?

Do you have a website, do you want more customers or revenue, and do you have a budget of €500 or more to test Google Ads? Then Google Ads is definitely worth a try. No website yet? We can build one for you too.

We are not based in The Hague. Can we still work together?

Yes. All our work can be done remotely, and we stay in touch via video calls. Prefer to meet in person? We are happy to visit you.