FREQUENTLY ASKED QUESTIONS

Questions about Google Analytics

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Why is good tracking so important?

Without reliable figures, you are steering on gut feeling. With good tracking you see which channels and campaigns generate enquiries or sales, and where you are better off stopping. It is the foundation of all your online marketing.

What is the difference between Google Analytics 4 and Tag Manager?

Google Analytics 4 collects and shows the figures about your visitors. Google Tag Manager is the tool we use to decide what gets measured, such as forms, clicks and purchases, without constantly changing your website's code.

My figures do not add up. Can you help?

Yes. We check what is being measured now, track down duplicate or missing measurements and put everything right. After that you can be sure you are steering on the right figures.

Can I use Google Analytics under the GDPR and cookie rules?

Yes, provided it is set up correctly. We configure tracking with Consent Mode, so your visitors' cookie choices are respected. For legal questions about your specific situation, we recommend consulting a privacy specialist.

Can you also track conversions and e-commerce?

Yes. We measure enquiries, calls, sales and revenue, and link them to Google Ads so your campaigns are steered on real results.

How much does configuring Google Analytics cost?

That depends on the size of your website and what you want to measure. After a short analysis of your account you receive a proposal with a fixed price.