CASE STUDY · GOOGLE SHOPPING & BOL.COM

Elite Trapmatten

Since June 2016 we have taken care of Elite Trapmatten's online sales. First with Google Shopping, later also via Bol.com. The result: annual revenue that tripled in one year, and lasting growth since then.

The project

After Mr De Lange started producing stair mats in 2013, he asked us in June 2016 to set up a Google Shopping account for his online shop, with the aim of increasing revenue. Following the success of this campaign, we also set up a Bol.com account for Elite Trapmatten in August 2017.

Progress

Both the Google Shopping campaigns and the Bol.com account have led to a lasting increase in revenue. With lasting growth achieved, it was time for the next project: renewing the website. This improves the mobile website, conversion rate optimisation (CRO) and search engine optimisation (SEO), among other things.

The new website

In July 2020 we launched a new website on Lightspeed. With the new website we were able to improve revenue and the online shop processes even further.

About the project

Period: June 2016 – present
Client: EliteTrapmatten.nl
Subject: setting up Google Shopping and Bol.com

Google Shopping results

Revenue increase of 455% (May vs. October 2016)
Annual revenue up 300% (2016 vs. 2017)
Followed by growth of 20 to 40% per year

Bol.com results

After setup, an average of 5 to 20 extra sales per month via Bol.com
Online shop revenue up 47% (2017 vs. 2018)
In March and April 2020 Bol.com reached new heights, with days of 20 to 25 orders

WHAT THE CLIENT SAYS

“We have been very happy with our collaboration with Banana Online Marketing for years. When we first set up Google Shopping in 2016, we were amazed at the huge impact. Bol.com has also brought us many new orders, and during the coronavirus period it really took off. We look forward to having Banana Online Marketing renew our website and to working together for a long time to come.”

Michel de Lange
Owner of EliteTrapmatten.nl